Eldera Privacy Policy
Effective Date: January, 2021
Eldera (“Eldera,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your information across the websites we operate and the services we provide. This Privacy Policy explains:
the types of information we collect through our Websites and Services
how we use and protect that information
the types of information we share with others and how we share it
the choices you have regarding our collection, use, and sharing practices
details regarding our use of cookies and other tracking technologies
We also include specific disclosures for residents of California and Nevada, as well as for individuals located in the European Economic Area, Switzerland, and the United Kingdom.
This Policy applies to Eldera and our website, available at www.eldera.ai, and services (the “Services”). Sometimes we link to other websites or mobile applications (“apps”) that are not Eldera- this policy does not apply to those. Sometimes other websites or apps link through to Eldera, (such as when you Google our website). This policy does not apply to those either. Every organization, website, and app has its own privacy policy, and it may vary from ours. We advise that you review the policies on those websites and apps directly to understand their practices.
Information We Collect
Information You Provide
Like any website where a user navigates onto a page or signs up for a service, we sometimes collect, process, and retain information you enter.
Here are some examples of the kind of information we collect:
Your name, email address, and telephone number when you sign up for our Services or subscribe to our email newsletter.
Your contact information and a record of any correspondence when you contact us.
Information you provide when you complete a survey administered by us or a vendor acting on our behalf.
If you are a mentor:
We collect your time zone, general interests, educational level or qualifications, favorite book, and current or former profession in order to match you with a student.
Our background check provider, Turn Technologies, will collect information from you on our behalf in order to run a background check prior to your participation in the program.
If you are a parent or guardian of a student:
Your name, email address, and general location (e.g., city and state of residence).
Your government-issued identification or other identification that can be used to confirm your identity will be collected in order to ensure that we have verifiable parental consent for your child to participate in Eldera.
Your child’s age, first name, and general interests in order to match your child with a mentor.
We create video recordings of your sessions and may create transcripts from those recordings.
Information We Collect Automatically
When you interact with our website and Services, certain information about your use is automatically collected. This information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. We have included an explanation of cookies and web beacons at the end of our policy. They are used throughout the internet, so it’s a good idea to know what they are and when you are or are not happy for them to be used.
At Eldera we might use cookies to collect the following:
Details of your visits to our site and information generated in the course of the use of our site (including the timing, frequency and pattern of service use) including traffic data, weblogs and other communication data, the resources that you access, and how you reached our site.
Information about how you interact with our ads and newsletters, including whether you open or click links in any correspondence.
Information that you make available to us on a social media platform (such as by clicking on a social media icon linked from our website or Services), including your account ID or username and other information included in your posts.
Most web browsers automatically accept cookies but if you would rather not do so, you can usually modify your browser settings to disable or reject them. If you delete your cookies or if you set your browser to decline them, some features of our services may not be available or work as designed. But we will not block you from our website or services, so you can still use Eldera without enabling cookies.
Information collected about you from a particular browser or device may be linked to information collected from another computer or device that our system assumes relates to you. So for example you might use your smartphone to chat with a mentor one week, but use your laptop the next week. Our website will understand that both devices belong to you, and so combine information.
Your browser or device may include “Do Not Track” functionality. At the moment we are not able to alter our site’s data collection and use practices in response to Do Not Track signals.
How We Use Your Information
We use the information we collect from you for the following purposes:
To provide you with our Services, including to communicate with you.
To understand how our Services are being used, track site performance, and make improvements.
To provide you with the best service and improve and grow our business, including improving and optimizing our programming, website and Services, understanding our customer base, and understanding the effectiveness of our marketing.
To detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, including to screen orders for potential risk or fraud, and to comply with legal requirements regarding the provision of products and services.
To provide you with information or advertising relating to our products and services, in accordance with the preferences you have shared with us.
How We Secure Your Information
We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Websites and Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.
How We Share Your Information
Outside Vendors: We engage the following types of vendors to perform functions on our behalf: our background check provider; our vendor confirming verifiable parental consent; professional services consultants; security vendors; email service providers; website hosting services; and IT vendors.
Social Media Platforms: Where you choose to interact with us through social media, your interaction with these programs typically allows the social media company to collect some information about you through cookies they place on your device and other tracking mechanisms. In some cases, the social media company may recognize you through its digital cookies even when you do not interact with their application. Please visit the social media companies’ respective privacy policies to better understand their data collection practices and controls they make available to you.
Change of Ownership or Corporate Organization:We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
Law Enforcement, Legal Process, and Emergency Situations: We also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our sites; (b) protect and defend our rights or property, the websites or our users; or (c) act to protect the personal safety of us, users of our websites, or the public.
Children’s Information
Before collecting information, as described above, about a child under 13 years old, we will obtain verifiable parental consent. We will not require children to disclose more information than is reasonably necessary to participate in an activity.
Parents may review their children’s personal information, direct us to delete that personal information, or refuse to allow any further collection or use of their children’s personal information at any time. Parents also may agree to the collection and use of their children’s personal information, but still not allow disclosure to third parties. If you are a parent seeking to exercise these rights, please contact us at hello@eldera.ai.
Users Outside of the United States
If you use our website or Services outside of the United States, you understand that we collect, process, and store your information in the United States. The laws in the United States regarding personal information may be different from the laws of your jurisdiction. Any such transfers will comply with safeguards as required by relevant law. By using the website or Services, you consent to the collection, international transfer, storage, and processing of your data, where permitted by law.
Rights of Individuals Located in the EEA, Switzerland, or the UK
This is a note for anyone interacting with us from outside of the United States. We process “Personal Data,” as the term is defined in the EU General Data Protection Regulation, on the following legal basis:
(1) with your consent;
(2) as necessary to perform our agreement to provide services;
(3) as necessary for our legitimate interests in providing the services where those interests do not override your fundamental rights and freedom related to data privacy.
Information we collect may be transferred to the United States, and stored and processed in the United States, or any other country in which we or our collaborators or subcontractors have facilities, as described above.
Individuals who live in the European Economic Area (“EEA”), Switzerland, or the United Kingdom have the right to lodge a complaint about our data collection and processing activities with the supervisory authority concerned.
If you are a resident of the EEA, Switzerland, or the United Kingdom, you are entitled to certain rights. (Please note: in order to verify your identity, you may be required to provide us with information before accessing any records containing information about you). These rights include the ability:
to request from us access to information held about you.
to ask for the information we hold about you to be rectified if it is inaccurate or incomplete.
to ask for data to be erased if the data is no longer necessary for the purpose for which it was collected, you withdraw consent and no other legal basis for processing exists, or you believe your fundamental rights to data privacy and protection outweigh our reasonable interest in continuing the processing.
to request that we reduce our processing if we are processing your data based on legitimate interests, or the performance of a task in the public interest as an exercise of official authority (including profiling);
using your data for direct marketing (including profiling);
or processing your data for purposes of scientific or historical research and statistics.
To submit a request to exercise your rights, please contact us at hello@eldera.ai We may have a reason under the law why we are unable to comply with your request, or may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Contact Us
If you have questions or concerns related to this policy, please email us at hello@Eldera.ai.
Note about cookies, web beacons, & other tracking technologies
“Tracking technologies” is an umbrella term that can be applied to any activity that websites or mobile apps use to collect, store and share information about your activity on the internet. Let’s take a look at two specific examples: cookies & web beacons.
Cookies are like super intelligent name tags. They start off remembering your name and then go on to remember lots and lots of things about you, like what websites you visit and what you do on each website. When you visit a website, it sends a cookie to your computer which downloads and stores it on your hard drive. The next time you visit that website, your computer checks to see if it has a cookie from there and sends the information contained in that cookie back to the website. The website then ’knows’ that you have been there before and often knows what you did on that visit.
Cookies are used for a variety of things. They help Eldera improve your experience on our website and in our Services. An example of this is with our “Member Login.” Once you’ve signed into Eldera once on your computer or other device, the system will remember you on that same device in the future. This means you don’t have to provide a password every time you visit the Eldera member section. Cookies are frequently used for advertising. Companies who include advertising on their site use cookies to make advertisements more relevant to you.
Cookies are not the only way to recognize visitors on a website. Other, similar technologies may be used from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). Web beacons are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our website or opened an e-mail that we have sent them.
Web beacons allows us, for example, to see how people move around our website from one page to another, or to understand how you arrived at our website, e.g. whether through an email message or an Instagram post. They help us to do things like improve our website navigation or to measure the success of e-mail marketing campaigns.
Often web beacons and other tracking technologies are reliant on cookies to function properly, and so declining cookies will reduce their effectiveness.